Hello. We’re U Beauty.

Our goal: To do more with less. That’s why our patented SIREN technology gives you the most beautiful version of your skin with zero irritation and a streamlined routine.

The Problem
Subjecting skin to multiple products, with lots of harsh actives, isn’t actually very good for it. The more we “treat” our skin indiscriminately, the more we compromise healthy functioning—and develop irritation and sensitivity. Plus: All that waste.

The Solution
U Beauty’s patent-pending SIREN Capsule technology: a cutting-edge delivery mechanism that neutralizes free radicals and deposits actives only where skin is compromised. Aging is attacked at the source, and healthy skin is not subject to overtreatment or irritation.

SHOP THE
RESURFACING
COMPOUND

SHOP THE
SUPER SMART
HYDRATOR

DO MORE WITH LESS

"You don't need a 13-step routine to see results. the future of skincare is about simplicity and efficacy."

TINA CRAIG