U Beauty is certified with The Butterfly Mark, an industry-leading certification that highlights luxury businesses dedicated to making a positive impact on both nature and society. This visible authentication is issued by Positive Luxury, which comprehensively evaluates companies’ social and environmental accountability, community investment and innovation before honoring them with The Butterfly Mark.


Sustainability and innovation are the underpinnings of luxury, and our measure of success is based on our positive impact. U Beauty believes business must be the driver of change by providing viable, appealing solutions that make it easy for consumers to empower themselves through smart choices and in turn, adopt lifestyles that change the world. It’s not just about the results of the product; it’s about how the product is produced, and the activated intentions behind it. 


We manufacture U Beauty boxes and packaging using FSC certified paper, the "gold standard" designation for responsibly-managed wood materials and use recycled plastic to create U Beauty components. All our products are manufactured in a CO2-free facility, and we keep the lights on with 100% green energy. Our formulas, made in Italy where we adhere to EU cosmetic law and the strict exclusion of over 1,600 substances, are always clean, non-GMO, gluten-free, non-toxic and free of fillers.
U Beauty has a zero-waste goal, and we’re tirelessly looking for ways to continuously improve our sustainability practices.


For every unique order you make, we donate $1 to One Tree Planted, as part of our ongoing initiative with this non-profit dedicated to reforestation. One tree gets planted for each dollar we contribute, so you'll be offsetting your carbon footprint each time you shop. Less isn’t just more. It’s better. U Beauty firmly believes that with less comes the most, for our faces and our world.